What’s your cause? Why should people get excited about what you do? This is an important question to be able to answer, and don’t think that just because you are small, even a one person gig, that you can’t have a cause.
It may seem odd to put those two phrases together, “Consumer Research” and “Small Business.” Consumer research seems like such a big business tactic (and it is), but that does not mean that there is not a version of it that small businesses can use for their own advantage.
In the old days, back in 2005, we were taught that a sales pitch should list the features and benefits, show how we’re different than our competition, offer a call-to-action, and ask for the sale. This was sales training 101 for decades. It’s 2015 now and the whole world is different than it was 10 years ago.
When most people think of marketing, they think of advertising. As my recent article “Marketing: A Misunderstood Word” shows, there is a whole lot more to marketing. However, advertising is still a major and important component of your overall small business marketing strategy.
When most people think about business reputation, they think about the reputation of the business itself. But a business cannot really have a reputation. No, the reputation is set by the people within the business, and the example starts with you.
Branding is one of those words people love to toss around in a conversation because they think it makes them look smart, or cool, or something like that. But the word is much more important.
Out of all the business college courses I teach, Intro to Business, Information Technology, and Leadership Development, Marketing is by far my favorite.
As a college professor, one of the courses I teach is marketing. Considering that I own a small business marketing and branding firm, it’s a good fit and I really enjoy teaching the class. However, I was struck this semester when the latest edition of the marketing textbook came out jam-packed with the same old lessons we have been teaching for the last 30+ years.
Your Logo Tells the World How You Feel about Your Business. Make Sure You’re Telling the World That You’re Proud of Who You Are and What You Do!
When going through my MBA marketing courses years ago, we learned a lot about the four P’s for marketing: product, price, place, and promotion. We learned how large, big budget corporations spent hundreds of thousands of dollars researching and developing new products, studying consumer reports and doing competitive analyses to find the perfect price, used […]