Why should quality graphic design be important for a church?
First off, let me just say that God loves beauty. When He created the world, He did not look out and say “oh well, it will do for now.” No, He said, “It is good!” God takes pride in His work, and He wants us to do the same.
Sure, most likely, a great graphic won’t lead someone to Christ, but it does set the stage for how you’ll be perceived by your congregation and especially your visitors.
Quality graphic design is not about trying to market or brand your church. It is about showing everyone that walks through your doors that you take your mission as a church seriously, that you have planned for them, prepared for them, and are ready to greet them with Christ’s open arms of grace.
WHY GRAPHIC DESIGN MATTERS
INFORMATION & ANNOUNCEMENTS SEEM TO GO UNNOTICED
One of the biggest causes of poor communication comes from sensory overload. When bulletins, handouts, website designs, PowerPoints, and flyers lack a high standard and consistent look and feel the message gets lost in the clutter of colored paper and clipart or in the monotony of black and white. Our brains automatically filter out clutter and monotony. Graphic design is not about simply having nice looking bullets. Graphic design is about breaking through people’s natural filters so that the intended message gets to them.
WHY CHURCHES DON’T HAVE PROFESSIONAL DESIGNS
NOT ENOUGH TIME, MONEY, OR MANPOWER
Understandably, most churches settle for whatever can be thrown together in 10-minutes using Microsoft Publisher. There are simply not enough resources (time, money, manpower) to dedicate to things like graphic design. Busy weeks lead to last-minute realizations that a flyer needs to be created or an announcement added to the bulletin. Of course, this is often the cause of ISSUE #1 so calls for more volunteers, or an announcement about a Missions Fundraising Dinner remain unnoticed by busy congregation members.
But seriously, does graphic design really make our church more effective?
Honestly, maybe it will or maybe it won’t. But, here is what I do know:
Our society is bombarded with information and visual stimulation. If you want to get someone’s attention and present them with information, you have to stand out.
Visuals are processed 60,000 times faster than text.
65% of the population are visual learners.
90% of information transmitted to the brain is visual.
Visual aids allow us to quickly decode text and attract attention to the information, increasing the likelihood that the audience will pay attention and, more importantly, remember.
Words are handled by our short-term memory where we can only hold about 7 bits of information. However, images go directly into long-term memory where they are permanently imprinted.
All this to say, we process visual information more efficiently than text alone!
OK, so we’ll just add more images to our info. Any image will do, right?
Unfortunately, just as images have the power to help communication, they also have the power to hurt it.
In our overly-stimulated world, people tend to ignore bad or generic graphics, and the content they are supposed to highlight.
Studies have found that the quality of a graphic directly affects people’s perceptions about the trustworthiness, authority, accuracy, and legitimacy of the information presented.
Common Graphic Mistakes that Hinder Communication:
- Pictures that are obviously stock photographs.
- Generic graphics that display a clear lack of imagination.
- Poor quality images that are low-resolution, or badly resized.
- Graphics or images that don’t represent the message.
How We Can Help
We create content that will help your message be noticed and remembered. Whether it is the sermon PowerPoint, a potluck announcement, a new small group forming, or anything in-between, we will make it attention-grabbing and easy to read, process, and comprehend.
Here are just a few of the things we can provide
- Web Graphics
- Business Cards
- Discounted Printing
Contact Mark Zarr
Want more info, or just want to brainstorm some thoughts?
Contact me and we can have a no obligation chat about your church.
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