Why is a church website important?
Today, people of all ages rely on the internet to find the information, services, and programs they are looking for. If your website is not a core part of your outreach plans, you are missing the majority of the population.
The #1 way people find new churches is through an online search
A website with up-to-date information, podcasts, and blogs increase the congregation’s engagement and awareness of your church’s ministries and programs
A well designed website tells the community that you are reputable and serious about your commitment to a Christ-centered ministry
There are thousands of websites and blogs about why church is irrelevant, broken, and culturally out of touch. We need more websites willing to stand for the truth and counteract this false message
Common issues churches face with their websites
Information is outdated
Website is hard to update
Website is hard for users to navigate/ too much information
Website is not optimized to attract visitors
Website does not encourage regular visits from the congregation
The website design does not represent the passion and excitement that your church has for Christ
The website is hard to use on cell phone or tablet (it’s not mobile Friendly)
So what makes a good website?
There is really no one size fits all answer to this question. That is why it is important to partner with a firm that is willing to take the time to learn about you church, your ministry, your goals, the hurdles you face, and what you hope to get out of your website.
Graphics increase the effectiveness of communication. They increase comprehension, recollection, and retention. Visual aids allow us to quickly decode text and attract attention to the information, increasing the likelihood that the audience will pay attention and, more importantly, remember.
Visuals are processed 60,000 times faster than text.
65% of the population are visual learners.
90% of information transmitted to the brain is visual.
People want to be educated. they want to know how what your church stands for and believes, and they want easy access to information about your church (service times, location, contact info, ministries, upcoming events, etc.)
A website needs to be easy to navigate through and find relevant information. It needs to be fast (people don’t want to wait for a page to load) and it needs to be mobile friendly (meaning the site should automatically resize and reformat itself to easily be read on any screen size).
SEO, or search engine optimization, refers to how your website shows up when people search for keywords such as local church services, local bible studies, youth ministry etc. If your webesite is not set up properly it won’t show up when people are looking for information about churches and ministries in your area.
How we can help your church design an effective website
- Modern, easy to navigate design
- Help getting found online (SEO)
- Help creating and uploading Podcasts
- Help creating Blogs that provide Christ’s message of hope, grace, and love
- Ongoing Updates, Hosting, and Maintenance
- Training for your people to update the website
- Help creating Newsletters to improve communication and awareness
Contact Mark Zarr
Want more info, or just want to brainstorm some thoughts?
Contact me and we can have a no obligation chat about your church.
Search Engine Journal